Ideas & perspectives
Business, music, AV and applied technology.
Perspectives from distribution and operations: real experiences, international brands, audiovisual integration and business evolution.

Ideas & experiences · 2025
Los Angeles: AV technology, customers and relationships that create business
A visit to JBL and three landmark venues with Spanish audiovisual integration customers.Read article ↗
Immersive audio · FLUX:: SPAT Revolution
Immersive audio: when sound no longer comes only from the front
Immersive audio is not an effect: it is a new way to design an audience experience. With FLUX:: SPAT Revolution, each project can begin with its own reality.Read article ↗
International distribution · Perspective
What an international brand looks for in a distributor in Spain
International distribution requires more than a sales network: strategy, service, training and a relationship built to last.Read article ↗
AV integration · Market
How professional AV integration is changing in Spain
AV integration has become a conversation about experience, operations, connectivity and value for the end customer.Read article ↗
AI & automation · Operations
AI in a distribution business: where it creates real value
AI matters when it removes friction, improves decisions and leaves more time for customers, teams and business.Read article ↗
Music · Distribution