AEAlex Esteban
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Ideas & perspectives

Business, music, AV and applied technology.

Perspectives from distribution and operations: real experiences, international brands, audiovisual integration and business evolution.

Ideas & experiences · 2025

Los Angeles: AV technology, customers and relationships that create business

A visit to JBL and three landmark venues with Spanish audiovisual integration customers.Read article ↗

Immersive audio · FLUX:: SPAT Revolution

Immersive audio: when sound no longer comes only from the front

Immersive audio is not an effect: it is a new way to design an audience experience. With FLUX:: SPAT Revolution, each project can begin with its own reality.Read article ↗

International distribution · Perspective

What an international brand looks for in a distributor in Spain

International distribution requires more than a sales network: strategy, service, training and a relationship built to last.Read article ↗

AV integration · Market

How professional AV integration is changing in Spain

AV integration has become a conversation about experience, operations, connectivity and value for the end customer.Read article ↗

AI & automation · Operations

AI in a distribution business: where it creates real value

AI matters when it removes friction, improves decisions and leaves more time for customers, teams and business.Read article ↗

Music · Distribution

Music distribution remains a business of trust

Behind every instrument, retailer and artist is a network of knowledge, service and relationships built over many years.Read article ↗