Entrepreneur · Partner and Director at ALGAM IBERICA
More than 18 years turning commercial vision into growth, building international brands, teams and business relationships across Spain and Portugal. Supported by a global network of manufacturers and artificial intelligence as a new lever for competing more effectively without losing the human touch.
More than 18 years of experienceMusic - AV - Business
01 — Career
From early business ventures that did not work out to becoming a partner, shareholder and director. A career built from commercial operations through to strategy, leadership and the creation of business value.
02 — The journey
Educated at Universitat Rovira i Virgili in Tarragona. Between 2009 and 2012, I launched three early business ventures in hospitality, e-commerce and Amazon. None succeeded; all of them taught me valuable lessons.
I joined in 2012 as a sales assistant, moved through administration and then into sales for northern Spain and Portugal. I later became one of its shareholders, remaining so until the company was sold to GEWA Music GmbH in 2025. Over that journey, annual revenue grew from €1.2 million to €3 million.
I joined Music Distribución and progressed through sales, commercial management, and sales and marketing leadership. This period focused on opening markets, developing brands and turning commercial strategy into profitable growth.
A new stage as one of the company's three partners and a director of what is now Algam Ibérica Holding S.A. The business has grown from €3.5 million to a projected €12–13 million in 2026, combining organic growth, new brands and expanded capabilities. The next objective is to reach €25 million in revenue within three to five years.
Algam Ibérica
In 2024, Music Distribución evolved into Algam Ibérica Holding S.A., with two divisions: Music Distribución for retail and Algam Enterprise Spain for the professional audiovisual market.
One of the major milestones in this strategy has been becoming the official distribution partner for HARMAN Professional in Spain, representing brands including JBL Professional, AMX, Crown, Soundcraft, BSS, Lexicon and dbx.
The business connects global manufacturers with the Iberian market: negotiating agreements, developing brands and turning international relationships into local growth.
03 — AV integration
In September 2025, we travelled to Los Angeles with a group of Spanish audiovisual integration customers. The experience had two equally important parts: visiting JBL headquarters and exploring three landmark venues—SoFi Stadium, Intuit Dome and Dodger Stadium—equipped with JBL Professional and HARMAN Professional solutions.
04 — New ALGAM IBERICA offices
Acquiring and completely refurbishing ALGAM IBERICA's new offices has been one of the major milestones of this stage. The space was designed to bring business, technology and people together; welcome brands and customers; demonstrate solutions; and prepare the company for its next phase of growth.
05 — Vision
Artificial intelligence will transform how companies sell, operate, make decisions and scale. The advantage will not come from talking about it, but from applying it to real business with sound judgement, speed and a human approach.
Free up time from administrative and commercial tasks so it can be invested in customers, strategy and new opportunities.
Turn scattered data into faster decisions about customers, brands, investment and growth.
Use technology to expand people's capabilities while preserving trust and genuine human connection.
“Technology should help us work better with people, not make us forget about them.”
06 — The industry
Relationships built with partners, customers, manufacturers and artists in an industry where culture, technology and business come together.
07 — Ideas & conversations
08 — About me
I see business as a combination of ambition, execution and trusted relationships. Working across commercial, administrative and leadership roles has given me a complete view of a company and a practical understanding of what it takes to make it grow.
Today, my focus is on driving ALGAM IBERICA's evolution, strengthening its international reach and preparing the organisation for its next stage of growth. AI and automation are key levers for improving decisions, processes and service, while always keeping sound judgement and people at the centre.
I am 37, was born in Tarragona and grew up between Salou and Cambrils. I now live in Barcelona, am married and have two children. Family and trusted relationships are an essential part of how I understand life and business.