In September 2025, we travelled to Los Angeles with a group of Spanish audiovisual integration customers. The goal was straightforward: to experience the JBL ecosystem first-hand and share an experience that could bring context, inspiration and useful conversations to everyone's day-to-day work.
One visit, two equally important focal points
The first was a visit to JBL headquarters. Beyond products themselves, speaking directly with the brand's teams helps us better understand their vision, the evolution of their solutions and the real possibilities behind each project.
The second was visiting three venues that showcase professional audiovisual technology at scale: SoFi Stadium, Intuit Dome and Dodger Stadium. They are very different spaces with different technical needs, yet they share something important: JBL Professional and HARMAN Professional technology is part of experiences that have to work every day, in front of thousands of people.
Seeing technology in context changes the conversation
When we talk about sound, integration or user experience, it is easy to focus on specifications alone. Visiting installations at this level changes the perspective: it lets you see how design, architecture, operation, service and technology coexist in a real environment.
Intuit Dome, the new home of the Los Angeles Clippers, and Dodger Stadium were two very different examples of the same idea. It is not about replicating a stadium in every project; it is about raising the standard of what we understand as a well-conceived and well-executed solution.
The value of sharing the journey with customers
For me, the most valuable part of trips like this is not only what we visit. It is the time we share. Outside a conventional meeting, questions, learnings and relationships emerge that later help us work together more effectively.
At ALGAM IBERICA, we connect international manufacturers with professionals and companies in the Iberian market. That work requires product and knowledge, of course, but also proximity, trust and a willingness to open conversations with a long-term perspective.
Technology creates possibilities; trusted relationships are what turn them into projects.
Los Angeles was a good example of that: an experience with JBL, HARMAN Professional and our customers that reinforces the ambition to keep creating value through music and professional audiovisuals.