The early years
I studied at Universitat Rovira i Virgili in Tarragona from 2006 to 2011. Before joining the music sector, I had early entrepreneurial experiences in hospitality, e-commerce and Amazon. They were years of testing, learning and direct exposure to the commercial realities of building a business.
GEWA Music Ibérica
I joined in 2012 as a sales assistant. I moved through administration and sales for northern Spain and Portugal before becoming a shareholder. During that stage, GEWA Music Ibérica grew from €1.2 million to €3 million in annual revenue and was sold to GEWA Music GmbH in 2025.
ALGAM IBERICA
I joined Music Distribución in 2016. After roles in sales, commercial leadership and sales and marketing direction, I became a partner and director in 2021. Today, as ALGAM IBERICA Holding S.A., the business combines music and professional AV distribution, with a projected €12–13 million in 2026 and a €25 million target within three to five years.
A practical outlook
My approach comes from having experienced operations, customer relationships and the responsibility of making decisions. I believe in well-developed brands, capable teams and technology as a way to deliver better service.