AEAlex Esteban
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Areas of work

Music, AV and technology applied to business.

Three connected areas with one purpose: bringing relevant brands and solutions to market through good judgement, service and long-term relationships.

Music distribution

I work with brands, retailers and professionals in an industry where product, knowledge and proximity matter. Music distribution combines culture, service and a deep understanding of the channel.

Professional audiovisuals and AV integration

Through ALGAM Enterprise Spain, we develop solutions for the professional AV market. Working with manufacturers, integrators and consultants requires training, support and a full understanding of each installation.

International business

Day-to-day work connects the Iberian market with manufacturers in the United States, China, France, Germany, Japan, the United Kingdom and South Korea. Value comes from turning international relationships into well-executed local opportunities.

AI and automation

I am interested in applying AI to real business problems: commercial information, operations, forecasting, service and decision-making. Always with a practical standard: improving people’s capacity and the quality of customer relationships.